QUESTIONS YOU’LL ANSWER:

• Should I invest my money and my life in this venture?
• What tools and skills will I need as an entrepreneur?
• How do I successfully guide a business through its various stages of development?

DILEMMAS YOU'LL FACE:

• How do I balance the needs of the customer with the needs of the company?
• How do I keep fear and greed from affecting my judgment?
• When is the right time to sell my company and harvest the gains?

TOPICS YOU'LL COVER:

• What does it mean to begin with the end in mind?
• How do I gather the resources I need to launch a business?

The Entrepreneurial Journey course delivers the tools, skills and judgment of a bootstrap entrepreneur. The course takes students through evaluating an opportunity, to launching a business, growing a business, and finally to harvesting the profits.

At each stage of the journey, students stand in the shoes of an entrepreneur and make tough decisions. They will be squeezed by the demands of customers on one side (sales) and the need to make and deliver their product cheaply (operations) on the other.