THE ART OF SCHMOOZING
Questions you’ll answer:
- How do I supply my business with the right amount of external funding?
- What does it mean to raise money on the right terms?
- How do I create a deal structure that adds value?
Dilemmas you’ll face:
- How do I explain to a financier the benefits of their contribution?
- How do I explain to a financier that their investment may be lost?
- Should I raise funds in the form of debt, equity, or a hybrid form?
Topics you’ll cover:
- How do I determine the right people to approach for external funding?
- How do I ensure external funding at the lowest total cost?
- How do I make a compelling presentation to potential investors?
The Raising Money course provides the tools, skills and judgment students need to supply a business with the right amount of external funding, on the right terms, with a deal structure that adds value.
By the end of the Raising Money course, your students should be able to:
- Evaluate an opportunity and clearly explain to a financier the reason they need money, how much they will need and how likely it is that any or all of the investment will be lost.
- Decide if they should raise funds in the form of debt, equity or a hybrid form.
- Establish who they should approach to raise the right amount of money, in the right form, at the lowest total cost.
- Craft a robust deal that adds value.
- Make a compelling presentation to potential investors.